You can find below the detail of a specific use case covered by the proposed solution: Marketing teams want to leverage the collected data to deliver a personalized experience by leveraging Amazon Pinpoint capabilities. Let us understand our case study with an example: a customer currently has digital touch points such as a Website and a Mobile App to collect the users’ clickstreams and behavioral data where they are storing them in a MySQL database. Also, we will showcase the full architecture of the data pipeline including other AWS services such as Amazon RDS, AWS Data Migration Service, Amazon Kinesis and AWS Lambda. In this blog post we will demonstrate how you can leverage users’ clickstream data stored in database to build user segments and launch campaigns using Amazon Pinpoint. Your marketing team needs to leverage each piece of this data to elevate the customer experience. This customer data represents a valuable asset for your organization. In many cases, the customer data resides in a third-party system such as a CRM, Customer Data Platform, Point of Sales, database and data warehouse. ![]() Amazon Pinpoint makes it easy to run targeted campaigns and drive customer communications across different channels: email, SMS, push notifications, in-app messaging, or custom channels. Amazon Pinpoint campaigns enables you define which users to target, determine which messages to send, schedule the best time to deliver the messages, and then track the results of your campaign. ![]() ![]() Amazon Pinpoint offers marketers and developers one customizable tool to deliver customer communications across channels, segments, and campaigns at scale.
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